Partner Programme Terms

Fern Dale Makers Studio (“the Studio”, “we”, “us”) is operated by Kathryn Barnes trading as Fern Dale Handcrafted, a sole trader in England. “You” and “partner” mean the person or business accepted into the programme.

You apply through the Studio using your own Studio account. We review every application and may accept or decline it at our discretion. We are not obliged to give reasons, and we are not obliged to accept anyone.

Nothing in the programme happens automatically: you become a partner only when we approve your application, and your referral link earns nothing before then.

You must give accurate information when you apply and keep your contact and payment details up to date in your partner area.

Once approved, we issue you a personal referral code and link. You may use only the links, wording and images we make available to you in your partner area, unmodified except for length and formatting.

When someone arrives through your link, their browser remembers your code for 90 days. If they later arrive through a different partner’s link, that later link takes precedence.

Purchases made inside the iPhone, iPad or Android apps are handled by Apple or Google and cannot be attributed to a referral link, so they do not earn a reward.

You earn a reward when a person who arrived through your link becomes a new subscriber and their first subscription payment succeeds:

• on a monthly plan, 50% of that first payment;
• on a yearly plan, one twelfth of that first payment.

No reward arises on: payments for the Marketing Suite add-on; renewals; plan upgrades, downgrades or other changes; a person who has subscribed to the Studio before; your own subscription or that of a household member; or any sign-up obtained in breach of these terms.

Rewards are stated inclusive of any VAT where applicable. You are responsible for declaring your own income and for your own tax and National Insurance position.

Each reward is held for 30 days from the payment that earned it. Rewards that have cleared that hold and have been approved by us are paid on the 15th of the following month.

You choose your payment method when you apply, either bank transfer to a UK account or PayPal. The reward amount shown in your partner area is the amount we send; any fee your own bank or payment provider charges on receipt is yours.

If the subscription that earned a reward is refunded, cancelled, charged back or its payment fails, the reward is cancelled and is not payable. Where a reward has already been paid in those circumstances, we may set the amount off against future rewards.

We will not withhold a reward that is properly earned and cleared. If we cannot reach you or your payment details are wrong, we will hold the amount for you until you tell us where to send it.

Wherever you use your link — a newsletter, a traders’ pack, a social post, a video, a printed sign — you must state clearly and prominently that you may be paid a commission if someone subscribes through it. This is a condition of the programme and a legal duty on you under the Consumer Protection from Unfair Trading Regulations 2008 and the CAP Code.

Wording you may copy:

We are an affiliate of Fern Dale Makers Studio and may be paid a commission if you subscribe through our link. We only recommend tools we believe in and use ourselves.

You must not:

• make claims about the Studio, its features, results or prices that we have not published, or that are misleading or exaggerated;
• send unsolicited bulk messages, or promote your link anywhere you do not have permission to post;
• use pop-ups, pop-unders, forced clicks, automatic redirects, or set a referral without the visitor deliberately clicking your link;
• bid on our name or brand in paid search, or register domains, social accounts or app listings that suggest you are us;
• offer cashback, rebates or your own incentives for using your link without our written agreement;
• resell, bundle or discount Studio subscriptions, or hold yourself out as our agent, employee, reseller or representative;
• place your link alongside content that is unlawful, hateful, adult or likely to bring the Studio into disrepute.

You are an independent promoter. You cannot enter into commitments, give guarantees, or accept money on our behalf.

We grant you a non-exclusive, revocable, non-transferable licence to use our name, logo and the materials in your partner area solely to promote the Studio while you are an approved partner. All rights in them remain ours. The licence ends when your partnership ends, and you must then stop using them and remove your links.

Clicks, sign-ups and rewards are recorded in the Studio, and the figures in your partner area are the record we use. We will look into any discrepancy you raise in good faith and correct genuine errors.

You can see how many people clicked your link and how many subscribed, and each reward you have earned. You cannot see who they are, because that is their personal information.

Each of us must comply with the UK GDPR and the Data Protection Act 2018 in anything we do under these terms.

We are the controller of the information in your application, your payment details and your reward records. Our Privacy notice explains how we handle it, and how long we keep it.

Where you hold your own mailing list or member list and use it to promote the Studio, you are the controller of that list. You are responsible for having a lawful basis and, for marketing messages, valid consent under the Privacy and Electronic Communications Regulations. You must not send us anyone’s personal details, and we do not give you the details of the people who sign up through your link.

Either of us may end the partnership at any time by giving 30 days’ notice. We may pause or end it immediately if you breach these terms, if you fail to disclose that you are paid, if you send spam, or if your promotion risks harming the Studio’s reputation or misleading consumers.

Rewards already earned and not affected by a refund, cancellation or chargeback remain payable on the normal schedule, unless the partnership ended because of your breach or a sign-up obtained in breach, in which case the affected rewards are not payable.

Ending your partnership does not affect your own Studio subscription, and cancelling your subscription does not by itself end your partnership.

Nothing in these terms limits any liability that cannot lawfully be limited, including liability for death or personal injury caused by negligence, or for fraud.

Subject to that, our total liability to you in connection with the programme is limited to the total rewards paid to you in the 12 months before the event giving rise to the claim, and we are not liable for lost profits, lost sales or lost opportunity arising from the programme. We do not guarantee any level of clicks, sign-ups or income, and the programme may be changed or withdrawn.

If you take part as a consumer rather than in the course of a business, your statutory rights are unaffected. Section 10 of our Terms of Use governs our responsibility for the Studio itself.

We may change these terms. Where a change materially affects rewards already being earned, we will give you reasonable notice in the Studio or by email before it takes effect. Continuing to use your link after that date means you accept the change.

These terms do not create a partnership in the legal sense, a joint venture, an agency or employment between us. You may not transfer your rights under them without our written agreement; we may transfer ours if the Studio changes hands, and your position will be no worse.

If any part of these terms is found to be unenforceable, the rest continues to apply. A delay in enforcing a term is not a waiver of it. No one other than you and us has any right to enforce these terms.

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If you live elsewhere in the UK, you may bring proceedings in your own courts.

Questions about the programme, a reward or a payment: use the Contact & FAQs page in the Studio, or the contact route in our Privacy notice.